<?xml version="1.0" encoding="UTF-8" ?><!-- generator=Zoho Sites --><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:content="http://purl.org/rss/1.0/modules/content/"><channel><atom:link href="https://www.assertio-language-services.com/blogs/feed" rel="self" type="application/rss+xml"/><title>ASSERTIO Language Services - Blog</title><description>ASSERTIO Language Services - Blog</description><link>https://www.assertio-language-services.com/blogs</link><lastBuildDate>Wed, 28 Oct 2026 00:53:55 +0100</lastBuildDate><generator>http://zoho.com/sites/</generator><item><title><![CDATA[ASSERTIO Completes German Localization of The Cats of Mont Saint Michel for RAYBOX Games]]></title><link>https://www.assertio-language-services.com/blogs/post/assertio-completes-german-localization-of-the-cats-of-mont-saint-michel-for-raybox-games1</link><description><![CDATA[<img align="left" hspace="5" src="https://www.assertio-language-services.com/The Cats of Mont Saint Michel.jpg"/>ASSERTIO Language Services has completed the German localization and layout work for The Cats of Mont Saint Michel , a narrative-driven cooperative boa ]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_HcqVIY0oRZWilA6JGVrEbw" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_5R1489JcRYO4BgyEt_GaYg" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"></style><div data-element-id="elm_JTI4s_sNQIK6CxXRnAmdXA" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- "><style type="text/css"></style><div data-element-id="elm_5UQivno9IQIATUfZVyok3Q" data-element-type="image" class="zpelement zpelem-image "><style> @media (min-width: 992px) { [data-element-id="elm_5UQivno9IQIATUfZVyok3Q"] .zpimage-container figure img { width: 225px !important ; height: 300px !important ; } } </style><div data-caption-color="" data-size-tablet="" data-size-mobile="" data-align="center" data-tablet-image-separate="false" data-mobile-image-separate="false" class="zpimage-container zpimage-align-center zpimage-tablet-align-center zpimage-mobile-align-center zpimage-size-original zpimage-tablet-fallback-fit zpimage-mobile-fallback-fit hb-lightbox " data-lightbox-options="
                type:fullscreen,
                theme:dark"><figure role="none" class="zpimage-data-ref"><span class="zpimage-anchor" role="link" tabindex="0" aria-label="Open Lightbox" style="cursor:pointer;"><picture><img class="zpimage zpimage-style-none zpimage-space-none " src="https://www.assertio-language-services.com/The%20Cats%20of%20Mont%20Saint%20Michel.jpg" size="original" data-lightbox="true"></picture></span></figure></div>
</div><div data-element-id="elm_QymoNcbOgdsks5DFid2uDQ" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><p></p><div><p>ASSERTIO Language Services has completed the <strong>German localization and layout work for </strong><em><strong>The Cats of Mont Saint Michel</strong></em>, a narrative-driven cooperative board game published by RAYBOX Games. Designed by Marco Pecota and Tom Frank, with artwork by Omar Rayyan, the game takes players on an adventure set against the backdrop of Revolutionary France, where a band of heroic cats must confront the Crimson Cardinal and his vermin army.</p><p>Combining tactical gameplay with character development and branching storytelling, <em>The Cats of Mont Saint Michel</em> is played directly on an illustrated scenario book. Bringing this experience to German-speaking players required not only translation and linguistic review, but also a substantial amount of desktop publishing work in Adobe InDesign to prepare the German-language materials.</p><h4>Translating a Narrative-Driven Board Game</h4><p>Unlike games built primarily around cards and short instructions, <em>The Cats of Mont Saint Michel</em> contains a considerable amount of narrative content. Its interconnected scenarios allow players to make decisions that influence the development of the story, while the rules and gameplay instructions must remain clear and consistent throughout the adventure.</p><p>The German localization therefore needed to balance several requirements: accurate terminology, understandable gameplay instructions, natural dialogue and a narrative style that preserved the atmosphere of the original game. Consistency was especially important, as players encounter recurring characters, concepts and game mechanics across different scenarios.</p><h4>Translation and InDesign Layout</h4><p>An important part of ASSERTIO's involvement in this project was the <strong>layout and desktop publishing work carried out in Adobe InDesign</strong>. Translating a board game is not simply a matter of replacing the original text with another language. The translated material must also fit into the existing graphic design, often alongside illustrations, tables, icons and other visual elements.</p><p>German text can take up considerably more space than English, which creates particular challenges when working with illustrated scenario books and other components where the available space is limited. This makes the integration of translated content into the layout an important part of the localization process.</p><p>For <em>The Cats of Mont Saint Michel</em>, ASSERTIO handled the translation and linguistic work together with the adaptation of the German-language materials in InDesign. This included incorporating translated text into the existing layouts, making the necessary formatting adjustments and implementing corrections during the review process. The desktop publishing work represented a significant part of the overall project and required careful coordination between the linguistic and graphical aspects of the German edition.</p><h4>Close Collaboration with RAYBOX Games</h4><p>The project also benefited from close cooperation with RAYBOX Games, particularly in reviewing and refining the German-language content.</p><p>We would especially like to acknowledge <strong>Marcel Cwertetschka-Mattasits</strong>, who was closely involved in the linguistic review and quality of the German edition. His knowledge of board games and attention to the German text provided valuable feedback throughout the process, helping us address terminology, wording and other linguistic details.</p><p>Working with Marcel and Marco Pecota made it possible to exchange comments, clarify questions and incorporate revisions into the translated and formatted files. This collaboration was particularly useful in a project where narrative content, gameplay instructions and page layout were closely connected. <br></p><div><p>Following the completion of the project, Marco Pecota, Chief Designer and Creative Director at RAYBOX Games, kindly shared the following feedback:</p><blockquote><p>"My pleasure, thank you for the good work."</p></blockquote><p><strong>Marco Pecota</strong><br> Chief Designer and Creative Director <br> RAYBOX Games</p></div>
<p></p><h4>More Than Translation</h4><p><em>The Cats of Mont Saint Michel</em> is a good example of how board game localization often extends beyond translation alone. When a game contains extensive narrative material and carefully designed components, linguistic accuracy and graphic presentation must be considered together.</p><p>For ASSERTIO, the project combined German translation, linguistic review, terminology consistency and a substantial amount of InDesign layout work. It also highlighted the importance of cooperation with the publisher's editorial team in preparing a localized edition.</p><p>We are pleased to have contributed to the German version of <em>The Cats of Mont Saint Michel</em> and would like to thank Marco Pecota, Marcel Cwertetschka-Mattasits and the RAYBOX Games team for their collaboration and trust.</p><p><strong>Looking for board game translation and localization services?</strong> Visit our <a href="https://www.assertio-language-services.com/game-translation-and-localization">Game Translation and Localization</a> page to learn more about our work.</p><h4>Learn More About the Game</h4><p><a href="https://www.rayboxgames.com/">RAYBOX Games – Official Website</a></p><p><a href="https://boardgamegeek.com/boardgame/414546/the-cats-of-mont-saint-michel">The Cats of Mont Saint Michel on BoardGameGeek</a></p></div>
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</div></div></div></div></div></div>]]></content:encoded><pubDate>Tue, 27 Oct 2026 23:57:31 +0100</pubDate></item><item><title><![CDATA[ASSERTIO localizes Pampero: Project Verne, the new Pampero extension by APE Games, into French, Spanish and German]]></title><link>https://www.assertio-language-services.com/blogs/post/assertio-localizes-project-verne-the-new-pampero-s-extension-for-ape-games</link><description><![CDATA[<img align="left" hspace="5" src="https://www.assertio-language-services.com/pampero.jpg"/>We’re pleased to share that ASSERTIO Language Services has completed the localization of Pampero Project Verne extension, the strategic board game by ]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_WY_YJU0tRIe44NY4oUZ_rA" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_dvW2rHJOTAGCJS3EPrwx2A" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"></style><div data-element-id="elm_sHhmP6OlQxi6BTm5PtARLg" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-3 zpcol-sm-12 zpalign-self- "><style type="text/css"></style></div>
</div><div data-element-id="elm_9vex7NGD7uLFKvU6HR1ujA" data-element-type="row" class="zprow zprow-container zpalign-items-flex-start zpjustify-content-flex-start zpdefault-section zpdefault-section-bg " data-equal-column="false"><style type="text/css"></style><div data-element-id="elm_nsEhSaJRkVnFeWss4HNGjQ" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"></style><div data-element-id="elm_9nh4fA8h8Vt2nKJ74MMlwA" data-element-type="image" class="zpelement zpelem-image "><style> @media (min-width: 992px) { [data-element-id="elm_9nh4fA8h8Vt2nKJ74MMlwA"] .zpimage-container figure img { width: 300px !important ; height: 168px !important ; } } </style><div data-caption-color="" data-size-tablet="" data-size-mobile="" data-align="center" data-tablet-image-separate="false" data-mobile-image-separate="false" class="zpimage-container zpimage-align-center zpimage-tablet-align-center zpimage-mobile-align-center zpimage-size-original zpimage-tablet-fallback-fit zpimage-mobile-fallback-fit hb-lightbox " data-lightbox-options="
                type:fullscreen,
                theme:dark"><figure role="none" class="zpimage-data-ref"><span class="zpimage-anchor" role="link" tabindex="0" aria-label="Open Lightbox" style="cursor:pointer;"><picture><img class="zpimage zpimage-style-none zpimage-space-none " src="https://www.assertio-language-services.com/pampero.jpg" size="original" data-lightbox="true"></picture></span></figure></div>
</div></div></div><div data-element-id="elm_CSPG4jYSu6Mqa9n4Gz7WUw" data-element-type="row" class="zprow zprow-container zpalign-items-flex-start zpjustify-content-flex-start zpdefault-section zpdefault-section-bg " data-equal-column="false"><style type="text/css"></style><div data-element-id="elm_FaCnD57taAhyV7DbMRwHzw" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"></style><div data-element-id="elm_9y0M_KG1WCIfsz5_cGVSTA" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><p></p><div><div><div>We’re pleased to share that ASSERTIO Language Services has completed the localization of Pampero Project Verne extension, the strategic board game by APE Games, into French, Spanish, and German, bringing this richly thematic Eurogame to a broader European audience.</div>
<h6><span>Adapting Strategy and Theme Across Languages</span></h6></div><div><div>Pampero Project Verne is not just a mechanics-driven game; it blends economic strategy with a strong thematic layer rooted in renewable energy and the Uruguayan landscape. Localizing such a title requires more than linguistic accuracy. It demands a nuanced understanding of how terminology, tone, and player expectations interact in each target market.</div>
<div>Our team worked to ensure that gameplay instructions, component text, and supporting materials were fully aligned with the original English version, while also sounding natural and intuitive for players in each language.</div>
<div><span style="color:rgb(130, 34, 34);font-size:18px;">Consistency Meets Playability</span></div>
</div><div><div>Board game localization presents a specific set of challenges:</div>
<div><ul><li>Maintaining strict consistency across components (rulebooks, cards, boards)</li><li>Ensuring clarity in complex mechanics and scoring systems</li><li>Preserving thematic immersion without overcomplicating language</li><li>Adapting UI/UX constraints such as limited space on components</li></ul></div>
<div>For Pampero Project Verne, this meant building and maintaining a robust multilingual glossary, carefully managing term length and readability, and validating that each localized version supports smooth, uninterrupted gameplay.</div>
<h6>A Production Workflow Built for Games</h6></div><div>To meet these demands, ASSERTIO implemented a structured localization workflow combining:</div>
<div><ul><li>Native linguists with board game expertise</li><li>Terminology management tailored to game mechanics</li><li>Iterative QA cycles focused on in-game usability</li><li>Close coordination with APE Games to resolve context-specific queries</li></ul></div>
<div>This approach ensured that each localized version is not only accurate, but fully functional at the table.</div>
<div><span style="color:rgb(130, 34, 34);font-size:18px;">Expanding Pampero’s Reach</span></div>
<div><div>With French, Spanish, and German editions now available, Pampero Project Verne is positioned to reach some of the most active and discerning board game markets in Europe. Players can engage with its strategic depth and thematic richness in their native language, without compromise.</div>
<div>As the board game industry continues to globalize, high-quality localization remains a key factor in a title’s international success. Projects like Pampero Project Verne highlight how linguistic precision and domain expertise come together to support that growth.</div>
<div>You can find more information about the Pampero Project Verne at the following links:</div>
</div><div><div><ul><li><a href="https://boardgamegeek.com/boardgameexpansion/436028/pampero-project-verne" target="_blank" rel="">Boardgamegeek</a></li><li><a href="https://www.kickstarter.com/projects/apegames/pampero-season-2-project-verne-expansion?ref=discovery&amp;term=pampero&amp;total_hits=40&amp;category_id=34" target="_blank" rel="">Kickstarter</a></li></ul></div>
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</div></div></div></div>]]></content:encoded><pubDate>Mon, 11 May 2026 11:33:58 +0200</pubDate></item><item><title><![CDATA[ASSERTIO Localizes OPR Core Rules into Five Languages]]></title><link>https://www.assertio-language-services.com/blogs/post/assertio-localizes-one-page-rules-opr-into-five-languages</link><description><![CDATA[We’re proud to announce that ASSERTIO Language Services, in close partnership with One Page Rules (OPR) and its vibrant community, has completed the l ]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_WY_YJU0tRIe44NY4oUZ_rA" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_dvW2rHJOTAGCJS3EPrwx2A" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"></style><div data-element-id="elm_sHhmP6OlQxi6BTm5PtARLg" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- "><style type="text/css"></style><div data-element-id="elm_AnJ8IP9RSCOfYg0hRPmQ2A" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h2 class="zpheading zpheading-align-center zpheading-align-mobile-center zpheading-align-tablet-center " data-editor="true"><br></h2></div>
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                type:fullscreen,
                theme:dark"><figure role="none" class="zpimage-data-ref"><span class="zpimage-anchor" role="link" tabindex="0" aria-label="Open Lightbox" style="cursor:pointer;"><picture><img class="zpimage zpimage-style-none zpimage-space-none " src="https://www.assertio-language-services.com/GrGLfrfWAAAlkgq.jpeg" size="medium" data-lightbox="true"></picture></span></figure></div>
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<div><p style="text-align:left;"><span>We’re proud to announce that ASSERTIO Language Services, in close partnership with <b>One Page Rules (OPR)</b> and its vibrant community, has completed the localization of the <b>OPR&nbsp;</b><b><i>Core Rules&nbsp;</i></b><b>into French, Italian, German, Spanish, and Polish</b>—making this beloved wargaming universe more accessible than ever.</span></p><h6 style="text-align:left;"><b><br>A True Collaboration Between Professionals and the Community </b></h6><p style="text-align:left;"><span>What sets this project apart is the way it was carried out: not just as a service, but as a genuine collaboration between ASSERTIO’s professional translators and a dedicated team of volunteer reviewers from the OPR community. Working hand in hand, we ensured that each translation stayed faithful to the rules, tone, and style of the original—while sounding natural and intuitive to players in each language.</span></p><p style="text-align:left;"><span>This partnership model allowed us to combine linguistic precision, gaming expertise, and community insight to create localized content that is both accurate and deeply player-focused.</span></p><p style="text-align:left;"><span>&nbsp;</span></p><h6 style="text-align:left;"><b><span>Precision in Every Rule</span></b></h6><p></p><div style="text-align:left;">Wargaming rules localization is no simple task. It demands:</div>
<span><div style="text-align:left;">• Absolute clarity in gameplay mechanics</div>
<div style="text-align:left;">• Consistent terminology across Core Rules and related elements</div>
<div style="text-align:left;">• A tone that reflects the spirit of the game and engages players</div>
<div style="text-align:left;">• Deep respect for how real players interpret and use the material</div>
</span><p></p><p style="text-align:left;"><span>&nbsp;</span></p><p style="text-align:left;"><span>Thanks to our translators’ gaming fluency and the invaluable feedback from OPR’s multilingual community, the result is a set of Core Rules that are ready to play, not just read.</span></p><p style="text-align:left;"><b><span>&nbsp;</span></b></p><h6 style="text-align:left;"><b><span>OPR, Now Truly International</span></b></h6><p style="text-align:left;"><span>With these five languages added on top of the English original, OPR is poised to grow its global audience like never before. Players can now jump into the action in their native language—without losing the tactical depth or fast-paced fun that defines OPR.</span></p><p style="text-align:left;"><span>&nbsp;</span></p><p></p><div style="text-align:left;"> 🎉 <b>Curious to see what this means for players around the world?</b></div>
<span><div style="text-align:left;"> Check out <b>OPR's official announcement</b> about the translated Core Rules, and explore how the game is evolving to welcome a global community of gamers:&nbsp; <br> 👉 <a href="https://www.onepagerules.com/news/opr-core-rules-now-available-in-six-languages">https://www.onepagerules.com/news/opr-core-rules-now-available-in-six-languages</a></div>
</span><p style="text-align:left;"><span>&nbsp;</span></p><p style="text-align:left;margin-bottom:12pt;"><span>🎥 </span><b><span>Want a behind-the-scenes look at how this project came to life?</span></b></p><p></p><div style="text-align:left;"> Shortly after the announcement, <b>Amir</b>—also known as <i>OPRima el Like</i> and the Spanish reviewer for the Core Rules—hosted a live YouTube session on his channel. </div>
<span><div style="text-align:left;"><br> In this informal conversation, <b>Paul Tolmer</b> (Translation Coordinator at OPR), <b>Isabel Tamayo</b> (Operations Manager at ASSERTIO) and Amir himself discussed the localization process, shared insights about the collaboration, and offered a glimpse into what’s coming next for OPR in terms of future translations. </div>
</span><p></p><p style="text-align:left;"><span>&nbsp;</span></p><p style="text-align:left;"><span>👉 </span><b><span>Watch the full session here:</span></b><span><a href="https://www.youtube.com/watch?v=VbVYY3kQDp8&amp;t=42s"><span>https://www.youtube.com/watch?v=VbVYY3kQDp8&amp;t=42s</span></a></span></p></div>
<p></p></div></div></div></div></div></div></div>]]></content:encoded><pubDate>Thu, 29 May 2025 16:18:28 +0200</pubDate></item><item><title><![CDATA[ASSERTIO Completes Localization of Beast, The Great Hunt, and Shattered Islands for Studio Midhall]]></title><link>https://www.assertio-language-services.com/blogs/post/assertio-completes-localization-of-beast-the-great-hunt-and-shattered-islands-for-studio-midhall</link><description><![CDATA[We’re thrilled to announce that ASSERTIO Language Services has successfully completed the localization of Beast , The Great Hunt , and Shattered Islands ]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_CR409UovTe-RdDs39ic6MA" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_pQqRt8tMQcO-J2gGn3338g" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"></style><div data-element-id="elm_P44_tOKLQpOkg4o-QAyIJw" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- "><style type="text/css"></style><div data-element-id="elm_vkPo6L4j8oTwMeRM0HTZWw" data-element-type="row" class="zprow zprow-container zpalign-items-flex-start zpjustify-content-flex-start zpdefault-section zpdefault-section-bg " data-equal-column="false"><style type="text/css"></style><div data-element-id="elm_W6BI9MrJkOcqSPvjMQcGLw" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"></style><div data-element-id="elm_k5IlTSekXNgsTA0lizV2Ng" data-element-type="image" class="zpelement zpelem-image "><style> @media (min-width: 992px) { [data-element-id="elm_k5IlTSekXNgsTA0lizV2Ng"] .zpimage-container figure img { width: 225px !important ; height: 225px !important ; } } </style><div data-caption-color="" data-size-tablet="" data-size-mobile="" data-align="center" data-tablet-image-separate="false" data-mobile-image-separate="false" class="zpimage-container zpimage-align-center zpimage-tablet-align-center zpimage-mobile-align-center zpimage-size-original zpimage-tablet-fallback-fit zpimage-mobile-fallback-fit hb-lightbox " data-lightbox-options="
                type:fullscreen,
                theme:dark"><figure role="none" class="zpimage-data-ref"><span class="zpimage-anchor" role="link" tabindex="0" aria-label="Open Lightbox" style="cursor:pointer;"><picture><img class="zpimage zpimage-style-none zpimage-space-none " src="https://www.assertio-language-services.com/beast%20studio%20midhall.jpeg" size="original" data-lightbox="true"></picture></span></figure></div>
</div></div></div><div data-element-id="elm_ZoV22Td9QbesO1fLs3sb1w" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-center zptext-align-mobile-center zptext-align-tablet-center " data-editor="true"><p style="text-align:left;"></p><div><p style="text-align:left;">We’re thrilled to announce that ASSERTIO Language Services has successfully completed the <strong>localization of <em>Beast</em>, <em>The Great Hunt</em>, and <em>Shattered Islands</em> into Italian and German</strong> for our client, <strong>Studio Midhall</strong>.</p><p style="text-align:left;"><br></p><p style="text-align:left;">This was no ordinary translation job—Studio Midhall's games are rich, immersive experiences with complex gameplay mechanics, narrative depth, and carefully crafted world-building. Localizing them required much more than linguistic accuracy: it demanded <strong>deep familiarity with board game terminology and genre conventions</strong>.</p><h3 style="text-align:left;">A Truly Multilayered Challenge</h3><p style="text-align:left;">From the dark, asymmetric gameplay of <em>Beast</em> to the dynamic storytelling of <em>The Great Hunt</em> and the high-stakes tension of <em>Shattered Islands</em>, each title presented its own linguistic and conceptual challenges. Key elements included:</p><ul><li><p style="text-align:left;"><strong>Rulebooks</strong> full of technical nuance</p></li><li><p style="text-align:left;"><strong>Flavor text</strong> that needed to be compelling and culturally relevant</p></li><li><p style="text-align:left;"><strong>Character abilities, item descriptions, and event cards</strong> that had to remain balanced and clear in both target languages</p></li></ul><p style="text-align:left;">Thanks to our dedicated team of <strong>native-speaking translators, DTP specialists and volunteer reviewers appointed by Studio Midhall</strong>, we were able to deliver faithful, high-quality localizations that captured the tone, clarity, and tactical depth of the original content—while making it feel completely natural to Italian and German-speaking players.</p><h3 style="text-align:left;">Collaboration, Flexibility, and Passion for Games</h3><p style="text-align:left;">Working closely with Studio Midhall’s team, we maintained an agile workflow, incorporating client feedback, terminology guidance, and gameplay context every step of the way. This collaborative approach helped ensure the final result wasn’t just accurate—it was <strong>immersive and fun</strong>.</p><h3 style="text-align:left;">Ready for the Tabletop</h3><p style="text-align:left;">We’re proud to have contributed to bringing these titles to a wider European audience. Whether you’re a veteran hunter or a first-time explorer, <em>Beast</em>, <em>The Great Hunt</em>, and <em>Shattered Islands</em> are now ready to be enjoyed in <strong>Italian and German</strong>, thanks to the combined effort of Studio Midhall and ASSERTIO.</p><p></p><div style="text-align:left;"><strong>Curious about how we approach board game localization?</strong></div>
<div style="text-align:left;">Get in touch—we’d love to help bring your next title to the world.</div>
<p></p></div><div style="text-align:left;"><br></div><p></p></div></div></div></div>
</div></div></div>]]></content:encoded><pubDate>Thu, 22 May 2025 22:13:59 +0200</pubDate></item><item><title><![CDATA[Why loyalty and other old-fashioned values are still needed in the language industry]]></title><link>https://www.assertio-language-services.com/blogs/post/Why-loyalty-and-other-old-fashioned-values-are-still-needed-in-the-language-industry</link><description><![CDATA[<img align="left" hspace="5" src="https://www.assertio-language-services.com/jarrod-reed-bCqxxcF_wgY-unsplash.jpg"/>We live in a world where everything seems to be moving faster and faster. Companies are expected to grow, improve their margins and reduce costs, pref ]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_Rm1c3dQvSRis300C-9tmVQ" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_fJdYUw20_Y57JScAD81pvQ" data-element-type="row" class="zprow zprow-container zpalign-items-flex-start zpjustify-content-flex-start zpdefault-section zpdefault-section-bg " data-equal-column="false"><style type="text/css"></style><div data-element-id="elm_yRfeCeEeKBHBwpuQLCdeNA" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-11 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"></style><div data-element-id="elm_XtylY-1OlSs6ObU2Ac0iTA" data-element-type="image" class="zpelement zpelem-image "><style> @media (min-width: 992px) { [data-element-id="elm_XtylY-1OlSs6ObU2Ac0iTA"] .zpimage-container figure img { width: 400px !important ; height: 262px !important ; } } </style><div data-caption-color="" data-size-tablet="" data-size-mobile="" data-align="center" data-tablet-image-separate="false" data-mobile-image-separate="false" class="zpimage-container zpimage-align-center zpimage-tablet-align-center zpimage-mobile-align-center zpimage-size-original zpimage-tablet-fallback-fit zpimage-mobile-fallback-fit hb-lightbox " data-lightbox-options="
                type:fullscreen,
                theme:dark"><figure role="none" class="zpimage-data-ref"><span class="zpimage-anchor" role="link" tabindex="0" aria-label="Open Lightbox" style="cursor:pointer;"><picture><img class="zpimage zpimage-style-none zpimage-space-none " src="https://www.assertio-language-services.com/jarrod-reed-bCqxxcF_wgY-unsplash.jpg" size="original" data-lightbox="true"></picture></span></figure></div>
</div><div data-element-id="elm_VY-AsJmVDbZVzPjrIkephQ" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><p></p><div><p></p><div><p>We live in a world where everything seems to be moving faster and faster. Companies are expected to grow, improve their margins and reduce costs, preferably all at the same time. And while there is nothing wrong with trying to become more efficient, I sometimes wonder whether, in our pursuit of short-term results, we are forgetting a few things that used to be taken for granted. Things like trust, fairness and loyalty. These may sound like old-fashioned values, but I believe they still have an important role to play in business, particularly in the translation industry.</p><p>Companies operating internationally need translations. Whether they are selling industrial equipment, developing software or marketing consumer products, they need to communicate with customers in different languages. And, naturally, they want to obtain these services at the best possible price. The problem begins when price becomes the only consideration. Over the years, translation services have increasingly come under the responsibility of purchasing departments. This is not necessarily a bad thing, but it can lead to a rather simplistic view of what we do. If one translation company charges 12 cents per word and another offers to do the same job for 8 cents, why should anyone pay the higher price? After all, a translation is a translation, isn't it?</p><p><br></p><p>Well, not quite. Anyone who has worked in this industry for a few years knows that translating a text involves much more than replacing words in one language with their equivalents in another. This is particularly true when dealing with specialized subjects. Take technical documentation, for example. A translator may have excellent language skills and considerable experience, but that does not mean that he or she will immediately understand the terminology used by a particular manufacturer. Every company has its own products, its own terminology and often its own way of expressing things. Even within the same industry, two companies may prefer different terms for exactly the same concept. Learning these preferences takes time.</p><p><br></p><p>A translator working regularly for the same customer gradually becomes familiar with the products, the technical vocabulary and the company's style. Questions that initially required lengthy research become easier to resolve. Feedback from the customer is incorporated into future work, and the overall quality and consistency of the translations improve. This knowledge has real value, even if it is difficult to express in euros per word. Now imagine that, after several years of working successfully with a translation supplier, a company decides to organize a new tender and awards the contract to another provider offering a slightly lower price. The people who have spent years learning the customer's terminology and preferences are no longer involved, and much of that accumulated knowledge may be lost. The learning process starts again. Was changing suppliers really such a good deal?</p><p><br></p><p>Perhaps. But I think it is worth asking the question. The consequences of choosing the wrong supplier are not always immediately apparent. Sometimes they emerge when a local sales office complains about the quality of a brochure, when an engineer struggles to understand a translated manual, or when someone in the marketing department has to spend an afternoon rewriting a document that was supposedly ready for publication. And who pays for all that additional work? More often than not, it is not the purchasing department. What initially appeared to be a saving may end up costing considerably more than expected.</p><p><br></p><p>This is why I believe loyalty deserves a place in the relationship between customers and translation companies. I am not suggesting that customers should remain loyal to suppliers who consistently fail to meet their expectations. Nor do I believe that a long-standing relationship gives any company the right to charge unreasonable prices. Loyalty has to be earned, and it should work both ways. A customer who has found a reliable translation partner should recognize the value of that relationship and the knowledge that has been built over time. In return, the translation company must continue to provide good service, remain competitive and make every effort to understand the customer's changing needs.</p><p><br></p><p>But there is another side to loyalty that I consider equally important: the relationship between translation companies and their translators. As an agency, we depend on the work of professional linguists. Some of them have spent many years developing expertise in highly specialized fields. They know their customers' terminology, pay attention to details and genuinely care about the quality of the texts they produce. These are the people we should be looking after. It would be rather contradictory to ask our customers to appreciate the value of long-term relationships while treating our own translators as interchangeable suppliers, replacing them whenever someone else offers a lower rate. Good translators deserve fair compensation, realistic deadlines and, above all, respect for their work. And when translators feel that their work is appreciated, they are more likely to remain committed to the customers and projects they know so well. In the end, everybody benefits.</p><p>I realize that this may sound somewhat idealistic. I also know from experience that business does not always work this way. Budgets are tight, competition is fierce and there will always be someone willing to offer a lower price. But I cannot help thinking that something is lost when every business relationship is reduced to a negotiation over the lowest possible cost. In translation, as in many other professions, doing a good job requires knowledge, experience, commitment and cooperation. None of these things develops overnight. A good translation partner is not merely a supplier who delivers words in another language, but a team of professionals who gradually come to understand a customer's business, products and expectations.</p><p><br></p><p>Perhaps loyalty, fairness and taking pride in a job well done are indeed old-fashioned ideas. If that is the case, I think we could do with a little more old-fashioned thinking. After all, wouldn't the business world be a better place if we all gave these values a little more importance?</p><p><br></p><p></p><div><p><em>Eloy Ferrer</em><br><em>ASSERTIO Language Services</em></p></div>
<p></p></div><p></p></div><p></p></div></div></div></div></div></div></div>]]></content:encoded><pubDate>Thu, 23 Feb 2017 06:22:29 +0100</pubDate></item><item><title><![CDATA[Suggestions for translation buyers]]></title><link>https://www.assertio-language-services.com/blogs/post/Suggestions-for-translation-buyers</link><description><![CDATA[<img align="left" hspace="5" src="https://www.assertio-language-services.com/yulia-shinova-2gKapCYKogo-unsplash-1.jpg"/>Buying translations is not always as straightforward as it may seem. One of the problems is that, unlike many other services, the quality of a transla ]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_s-BNJEN3TcWiM1zo-N8-Cg" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_kMksDDNPQdyUEs4JCDR-rQ" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"></style><div data-element-id="elm_jepXQZmfRgGhtXNWGcG1yw" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- "><style type="text/css"></style><div data-element-id="elm_Out95EzvYulkE4hZgxsXBA" data-element-type="image" class="zpelement zpelem-image "><style> @media (min-width: 992px) { [data-element-id="elm_Out95EzvYulkE4hZgxsXBA"] .zpimage-container figure img { width: 400px !important ; height: 337px !important ; } } </style><div data-caption-color="" data-size-tablet="" data-size-mobile="" data-align="center" data-tablet-image-separate="false" data-mobile-image-separate="false" class="zpimage-container zpimage-align-center zpimage-tablet-align-center zpimage-mobile-align-center zpimage-size-original zpimage-tablet-fallback-fit zpimage-mobile-fallback-fit hb-lightbox " data-lightbox-options="
                type:fullscreen,
                theme:dark"><figure role="none" class="zpimage-data-ref"><span class="zpimage-anchor" role="link" tabindex="0" aria-label="Open Lightbox" style="cursor:pointer;"><picture><img class="zpimage zpimage-style-none zpimage-space-none " src="https://www.assertio-language-services.com/yulia-shinova-2gKapCYKogo-unsplash-1.jpg" size="original" data-lightbox="true"></picture></span></figure></div>
</div><div data-element-id="elm_qaeN1a05Eu3HxeLmGUSajA" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><p></p><div><p>Buying translations is not always as straightforward as it may seem. One of the problems is that, unlike many other services, the quality of a translation can be difficult to judge, particularly when the person buying it does not speak the target language. By the time someone discovers that a translation is poor, it may be too late to do much about it. Correcting a badly translated document is often more difficult than translating it properly in the first place, and the results are not always entirely satisfactory. If the problems are discovered shortly before publication, deadlines may be missed. And if they go unnoticed, the company's image may suffer.</p><p><br></p><p>Over the years, I have had the opportunity to see the translation business from different perspectives, and I have often wondered what I would look for if I were buying translations rather than providing them. There is certainly no shortage of suppliers to choose from. The industry includes independent translators, small specialized agencies, local companies and large international organizations with offices in several countries. Setting up a translation agency is relatively easy; consistently delivering good translations is another matter. There are excellent independent translators and less capable ones, just as there are excellent agencies and others that leave much to be desired. Size, in itself, tells us very little about quality.</p><p>Of course, not all translation buyers have the same requirements. Someone who needs a personal document translated into one language is in a very different position from a multinational manufacturer translating technical documentation, software and marketing materials into twenty languages. What makes sense for one client may be completely inappropriate for another. For this reason, I do not think there is a single formula for choosing a translation supplier.</p><p><br></p><p>Nevertheless, if I were to put on my buyer's hat, while keeping the experience I have gained as a translation service provider, these are the ten things I would consider. I have arranged them roughly from least to most important, although their relative importance will naturally depend on the circumstances.</p><ol start="1"><li><p><strong>Size.</strong> I would not be particularly impressed by the size of a translation agency. A large company may have more resources, but that does not necessarily mean that the translations will be better. Smaller agencies can offer excellent service, sometimes with greater personal attention. On the other hand, large agencies may be better equipped to handle very substantial multilingual projects. I suppose the question is whether you would rather be an important customer of a small company or a relatively insignificant one of a very large organization.</p></li><li><p><strong>Centralization.</strong> For companies that regularly translate into several languages, working with a single supplier can offer considerable advantages. There is one point of contact, fewer administrative tasks, a common approach to terminology and a consistent quality control process. It can also simplify the management of translation memories and reference materials. However, I would want to be sure that the chosen supplier really has the capacity to manage all the languages and subject areas involved.</p></li><li><p><strong>Flexibility.</strong> Every company has its own way of working. Some prefer to outsource the entire translation process, while others have people in their local offices who review the translations before publication. Some need their supplier to work directly with their files or software, while others simply want translated documents delivered in a particular format. A good translation provider should be willing to adapt to these requirements rather than expect every customer to work in exactly the same way.</p></li><li><p><strong>Range of services.</strong> I would check whether the supplier can provide all the services I am likely to need. Translating a Word document is one thing, but what happens when I need to localize a software application, translate an online training course, prepare subtitles or work with complex desktop publishing files? Having a supplier who can manage these different tasks may save a great deal of time and unnecessary coordination.</p></li><li><p><strong>Technological capacity.</strong> Computer-assisted translation tools have become an essential part of professional translation, particularly for technical documents and recurring projects. Translation memories can improve consistency, avoid translating identical sentences repeatedly and reduce costs over time. I would certainly want to know which tools my supplier uses, how terminology is managed and whether the savings resulting from these technologies are passed on to the customer.</p></li><li><p><strong>Specialization.</strong> This is where things start to become particularly important. A translator who is excellent at translating financial reports may not be the right person to translate an industrial maintenance manual. Every sector has its own terminology, conventions and particular difficulties. I would look for a supplier with experience in my industry and ask for examples of similar work or references from other customers. A translation company cannot be expected to know everything about every subject, but it should know how to select the right people for each assignment.</p></li><li><p><strong>Quality control.</strong> I would want to understand what happens to my document between the moment I send it and the moment I receive the translation. Is the text reviewed by a second linguist? Are terminology and consistency checked? Is there a final check of the files before delivery? And, perhaps most importantly, which of these steps are included in the quoted price? Two suppliers may offer apparently similar services while following very different procedures. This is something worth clarifying before awarding a project.</p></li><li><p><strong>Continuity of translators.</strong> In my opinion, this is one of the most frequently overlooked aspects of translation quality. Even a very good translator needs time to become familiar with a customer's terminology, products and preferences. Someone who has been translating for the same company for several years will usually have acquired knowledge that a new translator simply does not possess. I would therefore ask whether the agency works with a stable team of linguists and whether the same people are likely to handle my projects over time. Constantly changing translators may be cheaper in the short term, but it does little to encourage consistency.</p></li><li><p><strong>Transparency.</strong> I would like to know who is actually doing my translations, even if I do not necessarily need to communicate with the translators directly. I would also expect the agency to be open about its procedures, its use of translation technology and the way it calculates prices. If a translation memory contains a large number of repeated segments, for example, I would want to understand how this affects the quotation. Transparency helps avoid misunderstandings and makes it easier to develop a good working relationship.</p></li><li><p><strong>Trust.</strong> I have deliberately left this until the end because, for me, it is the most important consideration. I would want to feel that my translations were in good hands. That means having confidence that deadlines will be respected, that problems will be brought to my attention rather than concealed, that the agreed quality standards will be maintained and that the price will be fair. Trust is not something that can be demonstrated in a sales presentation. It develops over time, through experience and through the way a supplier responds when things do not go quite as planned.</p></li></ol><p>You may have noticed that I have not included price among my ten criteria. This is deliberate, although it certainly does not mean that I consider price unimportant. On the contrary, translation buyers have every reason to compare quotations and expect competitive rates. But I think it is essential to understand exactly what is being offered before comparing prices. A translation that includes professional revision, terminology management and careful file preparation cannot necessarily be compared directly with one that includes none of these things. The cheapest quotation may be the best choice in some circumstances, but it may also turn out to be the most expensive once corrections, delays and additional work are taken into account.</p><p>Ultimately, choosing a translation supplier is not very different from choosing any other professional service provider. Technical competence matters, but so do reliability, communication and the ability to understand the customer's needs. If I were a translation buyer, I would certainly look for a company that offered good quality at a reasonable price. But, above all, I would look for people I could trust and with whom I would feel comfortable working for many years.</p><p><br></p></div>
<div><p><em></em></p><div><p><em>Eloy Ferrer</em><br><em>ASSERTIO Language Services</em></p></div>
<p></p></div><p></p></div></div></div></div></div></div></div>]]></content:encoded><pubDate>Thu, 14 May 2015 19:54:29 +0200</pubDate></item><item><title><![CDATA[Translation word rate: are we talking about the same thing?]]></title><link>https://www.assertio-language-services.com/blogs/post/Translation-word-rate-are-we-talking-about-the-same-thing</link><description><![CDATA[<img align="left" hspace="5" src="https://www.assertio-language-services.com/anders-jilden-SWGW-rW0zeE-unsplash.jpg"/>In the translation industry, most jobs are charged on a per-word basis. In principle, this seems like a reasonable way of calculating the cost of a tr ]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_IwjR5kx1Team2r5n5WRRQQ" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_HhUJr97eShKrLMwQgvuMEw" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"></style><div data-element-id="elm_HxbIw4QLRdudoxt_wp7y-Q" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- "><style type="text/css"></style><div data-element-id="elm_gvv9_Vj6srDdDS3k-7Pz8w" data-element-type="image" class="zpelement zpelem-image "><style> @media (min-width: 992px) { [data-element-id="elm_gvv9_Vj6srDdDS3k-7Pz8w"] .zpimage-container figure img { width: 400px !important ; height: 266px !important ; } } </style><div data-caption-color="" data-size-tablet="" data-size-mobile="" data-align="center" data-tablet-image-separate="false" data-mobile-image-separate="false" class="zpimage-container zpimage-align-center zpimage-tablet-align-center zpimage-mobile-align-center zpimage-size-original zpimage-tablet-fallback-fit zpimage-mobile-fallback-fit hb-lightbox " data-lightbox-options="
                type:fullscreen,
                theme:dark"><figure role="none" class="zpimage-data-ref"><span class="zpimage-anchor" role="link" tabindex="0" aria-label="Open Lightbox" style="cursor:pointer;"><picture><img class="zpimage zpimage-style-none zpimage-space-none " src="https://www.assertio-language-services.com/anders-jilden-SWGW-rW0zeE-unsplash.jpg" size="original" data-lightbox="true"></picture></span></figure></div>
</div><div data-element-id="elm_1V62XqZczS9Dt7l-xyQjUg" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><p></p><div><p>In the translation industry, most jobs are charged on a per-word basis. In principle, this seems like a reasonable way of calculating the cost of a translation. The more words there are to translate, the more work is involved, and the higher the price. Simple enough. However, anyone who has compared quotations from different translation companies will probably have noticed that the price per word can vary considerably. And what is perhaps less obvious is that two suppliers offering exactly the same rate may not necessarily be offering the same service.</p><p><br></p><p>When a potential customer asks us for our translation rate per word, my first reaction is usually to ask a few questions. Which languages are involved? What is the subject matter? How much text needs to be translated? Is the deadline particularly tight? Are the files in an editable format? These are all factors that can influence the price, and most translation buyers are familiar with them. However, there are other aspects of translation pricing that are not always so clear. Unless we understand exactly what is included in a quotation, we may end up comparing apples with oranges.</p><p><br></p><p><strong>Source Words or Target Words?</strong></p><p>The first question is surprisingly simple: which words are we counting? Nowadays, most translation quotations are based on the number of words in the original document, but some suppliers still calculate their invoices according to the number of words in the translated text. This may seem like a minor detail, but it can make a significant difference. Languages do not necessarily require the same number of words to express the same idea, and a translation may be considerably longer or shorter than its original. Before comparing two rates, it is worth checking whether both suppliers are counting the same thing.</p><p><br></p><p><strong>Repetitions, Fuzzy Matches and New Words</strong></p><p>Things become a little more complicated when translation memories are involved. Most professional translation companies use computer-assisted translation tools, which identify sentences that have already been translated and detect similarities between new text and previous translations. These similarities are commonly known as fuzzy matches. A document containing 10,000 words may therefore include a considerable number of repetitions, previously translated segments and completely new text. Since translating a repeated sentence generally requires less effort than translating a new one, many suppliers offer discounts according to the degree of similarity. The problem is that not everyone applies the same discounts, and some quotations may not include them at all.</p><p><br></p><p>Word counts can also vary slightly between different translation tools, particularly when dealing with unusual file formats or complex documents. For this reason, I believe customers should be given a clear analysis showing the number of new words, repetitions and fuzzy matches, together with the discounts applied to each category. Without this information, comparing two quotations based solely on their rates per word can be rather misleading. A supplier with a higher basic rate may actually offer a lower total price once translation memory discounts are taken into account.</p><p><br></p><p><strong>What Is Included in the Price?</strong></p><p>Another question worth asking is what exactly the supplier means by translation. Does the quoted price cover the work of one translator, or does it also include revision by a second professional? Is terminology checked? Is there a final verification of the translated files before delivery? These additional steps require time and resources, and they naturally affect the cost. Two companies may quote the same rate per word while following very different procedures. This does not necessarily mean that one is better than the other, but the buyer should know what is being purchased. A translation intended for internal reference may not require the same level of checking as a technical manual that will be distributed to thousands of customers.</p><p><br></p><p><strong>The People Behind the Price</strong></p><p>Ultimately, a large part of the cost of a translation comes down to the professional who actually does the work. Experienced translators who specialize in a particular field can often work more efficiently than someone who is unfamiliar with the subject. They know the terminology, understand the context and can resolve difficulties without having to research every unfamiliar concept. Translation memories and other productivity tools can certainly help, but there are limits to how much a good translator can produce in an hour without compromising quality.</p><p>This is something I think translation buyers should bear in mind. Professional translators invest years in developing their linguistic skills and specialist knowledge. Those who consistently produce good work and have built a reputation in their field are unlikely to accept rates below a certain level. Of course, a higher price does not automatically guarantee a better translation, but there is a point at which reducing costs further becomes difficult without affecting either the people involved or the work they are expected to perform.</p><p><br></p><p><strong>Do Quality Procedures Guarantee Good Translations?</strong></p><p>I am sometimes surprised by how much importance is given to procedures when evaluating translation suppliers. Quality certifications, documented workflows and well-defined processes are certainly useful, and I would not underestimate their value. However, even the best procedures cannot compensate for a lack of professional competence. A translation that has been checked by two people is not necessarily a good translation if neither of them has sufficient knowledge of the subject.</p><p><br></p><p>Some business models are based on selecting the cheapest available translator for each assignment, sometimes through reverse auctions in which suppliers compete by offering progressively lower rates. I have my doubts about whether such an approach can deliver consistent quality over time. Translators are not interchangeable parts of a production line. When someone has spent years becoming familiar with a customer's terminology, products and preferences, that knowledge has value. Replacing that person simply because another translator offers a lower rate may save money on an individual project, but it can also mean losing experience that took considerable time to acquire.</p><p><br></p><p><strong>A Final Thought About Translation Prices</strong></p><p>I am certainly not suggesting that customers should always choose the most expensive translation supplier. Price matters, and companies have every right to look for competitive quotations. There are excellent translators offering reasonable rates, just as there are expensive suppliers whose work may not justify their prices. What I am suggesting is that the rate per word tells us only part of the story. We need to understand how the words are counted, which discounts are applied, what services are included and, above all, who will be doing the work.</p><p>In my experience, good translations are usually the result of skilled professionals who understand their subject and have had the opportunity to become familiar with their customers' requirements. This takes time, and it requires a reasonable degree of continuity in the working relationship. Paying a high rate does not guarantee quality, but paying a fair rate makes it easier to retain the translators who provide it.</p><p>So, the next time you receive two translation quotations with different word rates, it may be worth looking beyond the figures. Before deciding which one is cheaper, make sure you know exactly what you are comparing.</p><p><br></p><p><em>Eloy Ferrer</em><br><em>ASSERTIO Language Services</em></p></div>
<p></p></div></div></div></div></div></div></div>]]></content:encoded><pubDate>Sat, 21 Mar 2015 21:57:07 +0100</pubDate></item><item><title><![CDATA[The added value of a translation agency]]></title><link>https://www.assertio-language-services.com/blogs/post/The-added-value-of-a-translation-agency</link><description><![CDATA[<img align="left" hspace="5" src="https://www.assertio-language-services.com/la pedrera.jpg"/>When thinking about translation services, one could reasonably ask a simple question: why use a translation agency when it is possible to work directl ]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_sdiyrPOtQjKvpuRniU4u8Q" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_eK67X---RMiZd8ZhBk2L5w" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"></style><div data-element-id="elm_7CYsYzEiR4K8vL4jrxj3LA" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- "><style type="text/css"></style><div data-element-id="elm_IvGPDZMN4OHuNOEHAcdvWw" data-element-type="image" class="zpelement zpelem-image "><style> @media (min-width: 992px) { [data-element-id="elm_IvGPDZMN4OHuNOEHAcdvWw"] .zpimage-container figure img { width: 300px !important ; height: 257px !important ; } } </style><div data-caption-color="" data-size-tablet="" data-size-mobile="" data-align="center" data-tablet-image-separate="false" data-mobile-image-separate="false" class="zpimage-container zpimage-align-center zpimage-tablet-align-center zpimage-mobile-align-center zpimage-size-original zpimage-tablet-fallback-fit zpimage-mobile-fallback-fit hb-lightbox " data-lightbox-options="
                type:fullscreen,
                theme:dark"><figure role="none" class="zpimage-data-ref"><span class="zpimage-anchor" role="link" tabindex="0" aria-label="Open Lightbox" style="cursor:pointer;"><picture><img class="zpimage zpimage-style-none zpimage-space-none " src="https://www.assertio-language-services.com/la-pedrera-300-300x257.jpg" size="original" data-lightbox="true"></picture></span></figure></div>
</div><div data-element-id="elm_eWL0Suo-rldFopCbPyS--Q" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><p></p><div><p>When thinking about translation services, one could reasonably ask a simple question: why use a translation agency when it is possible to work directly with the translator who will actually do the job? After all, the agency acts as an intermediary between the client and the translator, and intermediaries are generally expected to add to the cost of a service. With the Internet making it increasingly easy to find freelance translators around the world, is there really any reason to involve a third party?</p><p><br></p><p>I think this is a perfectly legitimate question, and the answer is not necessarily the same for every translation project. If a company needs a short document translated into a single language, and already knows a reliable translator who specializes in the subject, working directly with that person may be an excellent solution. The same can be said of many literary translations, where the relationship between the author, publisher and translator is often particularly important. A good freelance translator does not necessarily need an agency to produce excellent work.</p><p><br></p><p>However, things can become considerably more complicated when a company needs to translate large amounts of documentation into several languages, particularly when the content is technical, frequently updated or closely linked to the launch of new products. Imagine a manufacturer selling its products in twenty countries, with operating manuals, software interfaces, marketing materials and technical specifications that need to be translated every time a new product is introduced. In this situation, the problem is no longer simply finding someone who can translate a document. It is organizing and coordinating a considerable number of people and tasks while maintaining consistency, quality and delivery schedules.</p><p><br></p><p>This is where I believe a competent translation agency can make a real difference. Its role should go well beyond receiving a document, sending it to a translator and returning the finished translation to the customer. If that were all an agency did, it would indeed be difficult to justify its existence.</p><p>One of the most obvious advantages is that the customer has <strong>a single point of contact</strong>. Instead of coordinating translators for French, German, Italian, Chinese or any other language, the client can deal with one project manager who takes responsibility for organizing the work, answering questions and making sure that everything is delivered on time. This may not seem particularly important for a small assignment, but anyone who has managed a large multilingual project will probably appreciate how much time and effort it can save.</p><p><br></p><p>There are also less visible tasks that can make a substantial difference to the final result. Translators need to be selected according to their language combinations and areas of specialization. They need appropriate reference materials, clear instructions and access to the terminology used by the customer. When several translators are working on related documents, terminology must be coordinated to avoid inconsistencies. Questions about ambiguous passages must be collected and answered, preferably without asking the client the same question five times. Translation memories must be maintained, files prepared and checked, and the necessary reviewing and quality control procedures organized.</p><p><br></p><p>Technology also plays an important role. Computer-assisted translation tools allow translators to reuse previously translated content, maintain terminology consistency and work more efficiently on updated versions of documents. However, these advantages depend on the proper management of translation memories, terminology databases and project files. Having the tools is one thing; making sure that everyone involved uses them correctly is another. An agency with the necessary technical resources and experience can help ensure that the benefits of these technologies are actually achieved.</p><p>Another aspect that is sometimes underestimated is what happens after the translation itself has been completed. A translated manual may need to be laid out in InDesign, a software application may require additional checks to ensure that the translated strings fit the available space, and a multilingual catalogue may involve considerable desktop publishing work. These tasks require different skills, and coordinating them is part of the service that a translation agency can provide.</p><p><br></p><p>But there is another side to the question that I think deserves equal attention. <strong>A good translation agency should also provide value to its translators.</strong> After all, translators are its most important asset, and the quality of the service ultimately depends on their work.</p><p><br></p><p>Freelance translators are not necessarily interested in spending their time looking for customers, negotiating contracts, preparing files, dealing with technical problems or chasing unpaid invoices. Many would rather concentrate on what they do best: translating. A well-organized agency can provide a steady flow of suitable assignments, prepare the source materials, offer technical support and coordinate communication with the end customer. It can also provide opportunities for translators to work as part of a team, exchange knowledge and become familiar with specialized terminology and particular customers.</p><p>Reliable payment is another important consideration. Freelance translators who work directly with customers sometimes face long payment terms or difficulties collecting outstanding invoices. A responsible agency should provide clear payment conditions and honour its commitments, regardless of the administrative arrangements it has with its own clients. In my opinion, this is one of the basic obligations of any translation company that expects to maintain good relationships with professional linguists.</p><p><br></p><p>Of course, not every agency provides all these services, and having an agency involved does not automatically guarantee a good translation. There are excellent freelance translators who manage complex projects successfully, just as there are agencies that contribute little beyond taking a commission. The important question is not whether an intermediary is involved, but whether that intermediary actually contributes something useful to the process.</p><p>I would also argue that the relationship between an agency and its translators should be based on cooperation rather than simply buying and selling words. When translators work regularly with the same customers, they gradually acquire valuable knowledge of their products, terminology and preferences. Agencies that make an effort to retain good translators and build stable teams can offer their customers something that is difficult to obtain when the people doing the work change with every assignment: continuity.</p><p><br></p><p>Ultimately, I believe the value of a translation agency should be measured by the work it takes off the shoulders of both customers and translators, and by its contribution to the quality and consistency of the final translations. If it manages projects efficiently, selects the right professionals, provides appropriate tools and support, and ensures that everyone involved can concentrate on their responsibilities, then it is doing considerably more than acting as a middleman.</p><p>And if an agency cannot demonstrate that it adds this kind of value, perhaps the customer would indeed be better off working directly with a translator.</p><p><br></p><p><em>Eloy Ferrer</em><br><em>ASSERTIO Language Services</em></p></div>
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